Chips & Chicks crispy fried chicken strip with scattered crumbs on black background — isolated product food photography by Makers' Studio

Chips

& Chiks

Chips

& Chiks

is a fried chicken concept that brings maximum crunch, full flavor, and bold attitude to every bite. We developed the brand from scratch — from the name and mascot to the visual system, packaging, and photography. The result? A street-smart identity that’s fun, unapologetic, and bursting with energy.

idea

This isn’t your average chicken joint. Chips & Chicks is where crispy cravings meet character. We built the brand around the sound and spirit of crunch — using loud textures, playful type, and a bold color palette to create a visual language that pops as hard as the first bite. Every design element, from the fry-cross logo to the cheeky food styling, reinforces the brand’s energy. It’s fast food with a face — made to stand out, made to be devoured.

Branding · Product Naming · Packaging Design· Photography

Visual

Language

Louder \Than Appetite

We built a visual language that doesn’t whisper it crackles. From oversized hand-painted type to mouthwatering close-ups and punchy color blocks, every element is designed to shout flavor.

It’s bold. It’s loud. It’s exactly what fried chicken should look like.

Visual

Language

Louder \Than Appetite

We built a visual language that doesn’t whisper it crackles. From oversized hand-painted type to mouthwatering close-ups and punchy color blocks, every element is designed to shout flavor. It’s bold. It’s loud. It’s exactly what fried chicken should look like.

Menu design

& Photography

See It. Crave It. Order It.

Chips & Chicks Classic Crunch rice bowl promotional poster — crispy chicken with sauce over yellow rice on bold orange background with Arabic typography and crossed fries icons — bilingual F&B menu design and food photography by Makers' Studio

Chips & Chicks Classic Crunch chicken burger — crispy fried chicken sandwich with pickles and slaw on brioche bun, Arabic calligraphy 'القرموش' with red label and crossed fries icons — bilingual F&B menu design and food photography by Makers' Studio

Packing

A Crunchy Brand system

Visual

Language

A Crunchy
Brand system

Posters & Print Communication

As Loud as The Flavour

As Loud as
The Flavour

Arabic calligraphy, oversized textures, and explosive color contrast pull your eyes

Chips & Chicks corn dogs promotional poster — crossed corn dogs stacked vertically forming X patterns over bold black brush-stroke typography — creative food photography and art direction by Makers' Studio

Chips & Chicks Crunch Cones lineup — four waffle cones filled with different sauced crispy chicken varieties under red tape banner with crossed fries icons — menu item photography and creative direction by Makers' Studio

Photography

Shot to Sizzle. Framed to Crave.

The Shelves stand-outs

Every photo in this brand bites back. We captured the chaos of crunch, dripping sauces, melting cheese, and crispy textures in full glory.

From cone to cone, the photography leans into the unexpected: handheld, loud, and proudly over the top. Just like the food, the shots are bold, playful, and made to break the feed.

Instantly differentiates the product on crowded shelves. It’s the visual equivalent of the spicy kick inside unexpected, vibrant, and impossible to ignore.

Bold graphics. Big energy. Even the cup carries the attitude. Chips & Chicks turns every touchpoint into a loud, crave worthy brand moment.

Instantly differentiates the product on crowded shelves. It’s the visual equivalent of the spicy kick inside unexpected, vibrant, and impossible to ignore.

Chips & Chicks branded drink cup — tall tumbler with black lid and red straw featuring bold black and red brush-stroke typography wrap design — beverage packaging design by Makers' Studio

Chips & Chicks frozen chicken popcorn retail bag — black packaging with Arabic typography, chicken nugget photography and crossed fries pattern alongside close-up crispy texture shot — retail product packaging design by Makers' Studio

in conclusion

Chips & Chicks is more than a fried chicken joint. It’s a bold, unapologetic experience built to break the mold.

From naming to packaging, every detail was designed to crunch louder, look sharper, and stand out harder. It’s fast food with flavor, character, and no off switch.

Chips & Chicks is more than a fried chicken joint. It’s a bold, unapologetic experience built to break the mold.

From naming to packaging, every detail was designed to crunch louder, look sharper, and stand out harder. It’s fast food with flavor, character, and no off switch.

Here are some quick answers to questions you might have