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Professional food photography of two gourmet salad bowls on pink tile background — kale and beetroot salad with feta and pumpkin seeds alongside seared tuna nicoise — F&B photography by Makers' Studio Bahrain

Brief

Create a distinct, ownable identity for a food brand that only serves what's locally in season with zero additives, zero shortcuts, and zero apologies.

idea

We let the food do the talking… literally.

From puns with punch "Olive you so much it hurts" to soulful salmon "Salmon alaykom", we grew a tone of voice that’s wholesome, weird, and wonderfully local.

The visual world follows suit: quirky characters, floating clouds, and textures that feel picked, peeled, and plated.

A seasonal food brand rooted in nature, grown with personality.

Branding · Product Naming · Packaging Design · Tone of Voice · Photography
Branding · Product Naming · Packaging Design · Tone of Voice · Photography
Branding · Product Naming · Packaging Design · Tone of Voice · Photography

Visual

Language

Packaging with character

Packaging with
character

We wanted every pack to feel like it had a personality the kind that makes you smile before you even open it.

Lowcal Garden almond butter jar packaging — 'Butter Believe It's Almonds' witty product naming with playful character illustration on stone surface — packaging design and branding by Makers' Studio

Packaging with character

The Shelves stand-outs

Lowcal Garden hazelnut spread close-up texture photography — 'A Smooth Operator Never Fails to Hazel Dazzel Them' hand-lettered tagline over creamy spread surface — F&B product photography and copywriting by Makers' Studio

Each spread gets its own punchline, but the jars all play by the same visual rules so the range feels like a family (a slightly nutty one).

By letting the product take center stage full-bleed, creamy, unedited we turned texture into storytelling.

The copy curves with the spread, the tone keeps it light, and the brand still shines through. No extra garnish needed.

Instantly differentiates the product on crowded shelves. It’s the visual equivalent of the spicy kick inside unexpected, vibrant, and impossible to ignore.

Juice

Packaging

Pack More with Less

We kept the juice cartons minimal but full of character.

Juice

Packaging

Pack More
with Less

We kept the juice cartons minimal but full of character.

A bold fruit photo, a one-liner with a wink, and a consistent layout that lets each flavor do its thing without losing the thread.

Juice

Packaging

Pack More with Less

We kept the juice cartons minimal but full of character.

Juice

Packaging

Pack More
with Less

We kept the juice cartons minimal but full of character.

A bold fruit photo, a one-liner with a wink, and a consistent layout that lets each flavor do its thing without losing the thread.

Menu design

& Photography

fresh visuals for
a fresh taste

Lowcal Garden pineapple social content — 'Sweet on the Inside, Rough Around the Edges' circular typography over pineapple skin macro photography — tone of voice and creative direction by Makers' Studio

Lowcal Garden fig social content — 'When You Dream, Dream Fig' hand-lettered pun with sleeping character illustration over fresh figs photography — F&B branding by Makers' Studio

Lowcal Garden nuts and berries snack bar packaging — green wrapper with playful character illustration holding a raspberry, almonds and dried berries shown — snack packaging design by Makers' Studio

Lowcal Garden walnut and honey snack bar packaging — 'Walnut Let You Down Honey' punny product name with character illustration, walnuts and honeycomb on green wrapper — snack packaging design by Makers' Studio

Food Photography

We kept it delicious,
not digital.

We kept the food real, the lighting natural, and the styling unfussy — just enough to feel elevated, never too much to feel fake.

No over-saucing, no over-staging — just food that looks like it belongs on your plate, not a stock site.

Lowcal Garden grilled salmon fillet with green beans, mushrooms, cherry tomatoes and arugula on white background — clean food photography for healthy meal menu by Makers' Studio

Take-away

box packaging

boxing the same character

boxing the
same character

New format, same flavor of fun.
We brought the brand into the ready meal space without diluting it.

Lowcal Garden ready meal takeaway containers — 'Sushi Is the One' california maki and 'Salm-on the Shroom' grilled salmon with vegetables in eco-friendly packaging on stone surface ready meal packaging design by Makers' Studio

Menu design

& Photography

fresh visuals for
a fresh taste

Lowcal Garden honey-glazed salmon promotional poster — 'Salmon Alaykom Honey' playful Arabic-inspired pun with close-up grilled salmon photography — F&B creative copywriting and food photography by Makers' Studio

Lowcal Garden Instagram social media post mockup — 'Sunny I'm Home' eggs benedict brunch photography overlaid on restaurant table scene with burger and salt and pepper mills — social media content and food photography by Makers' Studio

Lowcal Garden Instagram post mockup — poached egg and pesto on sourdough toast overlaid on cozy café table scene with iced latte and baby's breath flowers — social media content and food photography by Makers' Studio

Lowcal Garden menu spread — 'Things Are Stacked in Your Favour' headline with olive branch illustration alongside stacked eggs benedict with hollandaise and crispy garnish — menu design and food photography by Makers' Studio

take out... way out!

in conclusion

We believe in the magic of small details, bold ideas, and thoughtful craft. Everything we create is rooted in curiosity and made to spark a little joy.

Thanks for exploring our world — we’re just getting started, and there’s so much more to come.

in conclusion

We believe in the magic of small details, bold ideas, and thoughtful craft. Everything we create is rooted in curiosity and made to spark a little joy.

Thanks for exploring our world — we’re just getting started, and there’s so much more to come.

Here are some quick answers to questions you might have