Brew Can Co. needed to stand out in a crowded coffee market filled with colorful, busy designs. I created a bold black-and-white identity that feels more like a premium art piece than a grocery store product, with a simple hand-drawn coffee cup that adds personality without clutter.
Brew Can Co. needed to stand out in a crowded coffee market filled with colorful, busy designs. I created a bold black-and-white identity that feels more like a premium art piece than a grocery store product, with a simple hand-drawn coffee cup that adds personality without clutter.
Go Juicy
The Makers developed the brand identity for Go Juicy — a fresh, energetic cold-pressed juice brand bringing vibrant flavours and a health-forward lifestyle to the region.
Industry
Branding . Packaging
Space of work
Portfolio
Introduction
Press Play on Fresh
Go Juicy was born from a simple idea: that good nutrition should feel like a reward, not a sacrifice. In a market where health brands take themselves too seriously, Go Juicy chose a different path — energetic, accessible, and genuinely joyful. The Makers built a brand identity that communicates freshness and vitality without the sterile minimalism that often dominates the wellness space. This is health that feels like a celebration.
The Go Juicy visual identity is a direct translation of what it feels like to drink something alive. A bold spectrum of juice-inspired colours — citrus orange, beet red, kiwi green, mango yellow — gives the brand an instantly recognisable palette that flexes across each product range while staying unmistakably cohesive. The typography is strong and rounded, conveying energy and approachability in equal measure. Every touchpoint is designed to feel as fresh as the product inside.
A System Built for Growth
The Makers delivered the Go Juicy brand system end to end: brand strategy, logo design, colour and typography system, bottle and packaging design, retail display concepts, digital templates, and social media identity. The packaging architecture was designed to scale across an expanding product line while maintaining shelf impact and brand recognition at speed.
Go Juicy had the freshness. The Makers gave it the identity to match.
