Brew Can Co. needed to stand out in a crowded coffee market filled with colorful, busy designs. I created a bold black-and-white identity that feels more like a premium art piece than a grocery store product, with a simple hand-drawn coffee cup that adds personality without clutter.
Brew Can Co. needed to stand out in a crowded coffee market filled with colorful, busy designs. I created a bold black-and-white identity that feels more like a premium art piece than a grocery store product, with a simple hand-drawn coffee cup that adds personality without clutter.
Ithra Winter Campaign
The Makers designed the brand and event identity for the Ithra Winter Campaign — a cultural and educational programme by King Abdulaziz Center for World Culture, one of Saudi Arabia's most iconic cultural institutions.
Industry
Branding . Packaging
Space of work
Portfolio
Introduction
Designing Wonder for Saudi Youth
Ithra Winter Campaign brings together young Saudis for a transformative programme of creativity, learning, and exploration. The Makers were tasked with designing the visual identity for the campaign — an expression that had to feel inspiring, imaginative, and worthy of the Ithra brand's world-class reputation.
The design system drew from themes of discovery, wonder, and the spirit of exploration. From the event mark to wayfinding, merchandise, and digital assets, every element was crafted to excite young participants from the moment they arrived to the moment they left.
Bringing the Brand to Life On-Site
Beyond the visual system, The Makers developed a comprehensive rollout covering signage, stage design, print, and digital communications — ensuring the Ithra Winter Campaign experience was cohesive and immersive from end to end.
Ithra Winter Campaign is where imagination meets culture. The Makers built the visual world that made it unforgettable.
