arms raised in celebration on a dark indoor pitch, with "MENA FINAL" LED advertising boards and a packed stadium crowd in the background
Kings League MENA official crest — gold shield featuring a bold geometric black king's face wearing a crown, on a dark background
 arms raised in celebration on a dark indoor pitch, with "MENA FINAL" LED advertising boards and a packed stadium crowd in the background
Kings League MENA official crest — gold shield featuring a bold geometric black king's face wearing a crown, on a dark background

Breif

Breif

Brew Can Co. needed to stand out in a crowded coffee market filled with colorful, busy designs. I created a bold black-and-white identity that feels more like a premium art piece than a grocery store product, with a simple hand-drawn coffee cup that adds personality without clutter.

Challange

Challange

Brew Can Co. needed to stand out in a crowded coffee market filled with colorful, busy designs. I created a bold black-and-white identity that feels more like a premium art piece than a grocery store product, with a simple hand-drawn coffee cup that adds personality without clutter.

Kings League MENA Launch

The Makers' were brought in to shoot the Ithra Winter Campaign and produce the complete final artwork. From campaign visuals to outdoor and print materials that brought the experience to life across Saudi Arabia.

Industry

Branding . Packaging

Space of work

Portfolio

Two men in casual and business attire walking through the Kings League MENA arena, with a packed stadium and pitch visible behind them

Introduction

Where Sport Meets Spectacle

Kings League is not just football it's a format built for the digital generation. When it arrived in the MENA region, it needed a brand presence that could match its ambition: bold, dynamic, and built to dominate feeds, stadiums, and streams simultaneously. The Makers were brought in to make that happen.

ic — gold background showing DR7 team collage with a player in a white SNB kit alongside a Saudi fan in a white thobe celebrating while holding a blue DR7 flag

A System Built for Intensity

A System Built for Intensity

n photo collage alongside player cards for Kareem Eldesouky (#27), Hussien Mostafa (#07), and Mohamed Amin (#05)
n photo collage alongside player cards for Kareem Eldesouky (#27), Hussien Mostafa (#07), and Mohamed Amin (#05)
ds — presiKings Cup MENA red and black team player cards — president photo collage alongside cards for Fuad El Amrani (#80), goalkeeper (#01), and a fourth player (#09)dent photo collage alongside cards for Fuad El Amrani (#80), goalkeeper (#01), and a fourth player (#09)
ds — presiKings Cup MENA red and black team player cards — president photo collage alongside cards for Fuad El Amrani (#80), goalkeeper (#01), and a fourth player (#09)dent photo collage alongside cards for Fuad El Amrani (#80), goalkeeper (#01), and a fourth player (#09)

Every element of the Kings League MENA identity was engineered for impact. The typography commands attention. The colour palette pulses with energy. The motion system was designed to perform across broadcast, social, and live, ensuring the brand was unmistakable in every environment it appeared.

c — gold Arabic text "الدقيقة / 36–23" and a chess clock showing 35:03 on a black background
c — gold Arabic text "الدقيقة / 36–23" and a chess clock showing 35:03 on a black background
Kings League MENA match action — goalkeeper (#1 KAMY) taking a goal kick, scoreboard showing DR7 1–2 at 02:23, SNB advertising boards lining the pitch, packed stadium in background
Kings League MENA match action — goalkeeper (#1 KAMY) taking a goal kick, scoreboard showing DR7 1–2 at 02:23, SNB advertising boards lining the pitch, packed stadium in background
ellow kit cKings Cup MENA “Man of the Match” graphic — player in yellow kit celebrating, large Arabic text “رجل المباراة” and bilingual caption “MAN OF THE MATCH / يوسف النياروي”, Kings Cup MENA logo on a dark stadium backgroundelebrating, large Arabic text "رجل المباراة" and bilingual caption "MAN OF THE MATCH / يوسف النياروي", Kings Cup MENA logo on a dark stadium background
ellow kit cKings Cup MENA “Man of the Match” graphic — player in yellow kit celebrating, large Arabic text “رجل المباراة” and bilingual caption “MAN OF THE MATCH / يوسف النياروي”, Kings Cup MENA logo on a dark stadium backgroundelebrating, large Arabic text "رجل المباراة" and bilingual caption "MAN OF THE MATCH / يوسف النياروي", Kings Cup MENA logo on a dark stadium background

Built for the Arena and the Algorithm

From in-stadium graphics to digital content packages, the Kings League identity was built to scale and adapt. Templates, guidelines, and motion assets were delivered to ensure the league's teams and partners could extend the brand consistently across every touchpoint.

: Secret Cards explainer graphic (البطاقات السرية), player cards for Karem Eldosouky (#27) and Mohamed Amin (#05), sliding tackle action photo (player in white “TURBO” kit), and player profile card for Mohamed Abdel-Tawab (دفاع / Defender, Egypt, Team: Tarboun)
: Secret Cards explainer graphic (البطاقات السرية), player cards for Karem Eldosouky (#27) and Mohamed Amin (#05), sliding tackle action photo (player in white “TURBO” kit), and player profile card for Mohamed Abdel-Tawab (دفاع / Defender, Egypt, Team: Tarboun)

Kings League MENA is a new chapter in regional sports entertainment, and The Makers built the visual foundation that will carry it forward.


Here are some quick answers to questions you might have

01

What kind of work does Makers' Studio do?

02

Do you handle strategy and production, or just one side of it?

03

What industries do you work with?

04

How much does it cost?

05

How long does a project take?

06

What do I actually get at the end?

07

How does a project with you typically start?

08

Can you work with clients Internationally?

Here are some quick answers to the things I get asked most often

01

What kind of work does Makers' Studio do?

02

Do you handle strategy and production, or just one side of it?

03

What industries do you work with?

04

How much does it cost?

05

How long does a project take?

06

What do I actually get at the end?

07

How does a project with you typically start?

08

Can you work with clients Internationally?
We don't make boring,
What we make we make well!

Making your vision.

© The Makers Studio 2026 | All Rights Reserved

We don't make boring,
What we make we make well!

Making your vision.

© The Makers Studio 2026 | All Rights Reserved

We don't make boring,
What we make we make well!

Making your vision.

© The Makers Studio 2026 | All Rights Reserved